Ad Variety

I’m trying different ads and formats on BookBub to see what works. The site tracks impressions and CTR (click-through rate), showing what percentage of people who see the ad click on it. It’s interesting to see what’s going well and what doesn’t. For example, I have one version of the ad that has done fairly well and another I tried yesterday that has produced no clicks so far. Fortunately, they encourage you to experiment and see what produces results. Lord knows I’m not a marketing expert so this is somewhat of a painful process. At least they make it easy.