Bad Ad

My recent ad for The Drop hasn’t been winning many clicks. In fact, last weekend it didn’t get any. Not to be discouraged, though, I have a new idea for the ad, which I’ll run this weekend. Part of the mystery of this way of advertising is finding the thing that causes people to take a chance and click on it. In this case, it could be the ad itself. Or it could be the audience I’ve specified, since BookBub targets the ad toward people who’ve shown interest in the authors I specify. In other words, it takes time to find what works. As I mentioned recently, it took several months to refine ads that produced results for First and Next Time. It’d be nice if I could say there’s a science to this and results are guaranteed, but that’s not the case. Just another part of being an independent author.