B&N #2

Last month I wrote about my Barnes & Noble problem when it comes to advertising and actual purchases. The summary is that when I run BookBub ads on the weekend, the number of clicks on the ads vs. the number of purchases on B&N’s site was disproportionate. In other words, I was getting a lot of clicks that took the reader to B&N’s site, but people weren’t buying the books. The weekend before last I decided hey, what the heck, let’s put these ads out and remove the B&N link. It’s been an interesting study and the results aren’t in yet. I’ve found over time that about 97%+ of eBook purchases are conducted on Amazon. Without a B&N link, presumably more people who click on the ad are going to Amazon. Anecdotally, First achieved its highest Amazon ranking on Saturday. Next Time remained consistent. This is only a two-week proof of concept, so it’s not quite the time to draw any conclusions yet. It’s interesting, though, and over the next few weeks we’ll see if the overall sales remain the same, decline, or even go up.