Bids

I’ve been a little perplexed the last several weekends regarding the BookBub ads I’ve been running. Well, not all of them. Mainly the ads for First. As mentioned previously, you set a daily budget (if you want) and the ad runs until the budget is exhausted. How is the budget exhausted? In my case, I pay per click, which means each time someone clicks on my ad, it deducts the amount I bid from the budget. Historically, ads for First have blown through the budget by early afternoon each day they run. Lately, they’ve been lucky to use half of it. Kind of a mystery until today. This morning I drafted the ad to start tomorrow for the The Drop, a nifty little ad that shows both books, and noticed the recommendation for winning bids had gone up since I created the First ad. Not a ton of money, but certainly more than a few pennies. Those pennies clearly make a difference. I edited the ads for both First and Next Time to fall within the recommended range. If I was a betting man, I’d bet that this weekend goes back to normal and the budget drains each day. Mystery solved, I hope.