Black Friday

I guess this is where my lack of marketing skills comes into play since I didn’t put discounts or incentives into place for Black Friday, which happens to be today. I have some promotions planned over the coming month and beyond but let’s be honest, I don’t think a lot of people are shopping for Black Friday deals on books in general, and more specifically like mine. Sounds a little like rationalization for my lack of preparation, doesn’t it? I don’t think I’m wrong, though. At least on Amazon, the biggest bookseller, they’re doing sales but also lists like best of the year, etc. Maybe I’m wrong but I don’t see a lot of upside in my putting a bunch of effort into Black Friday sales at this point.