Conundrum

I mentioned late last week that I was interested in seeing how many sales I got from Barnes & Noble for Next Time. The US ad seemed to be garnering a lot of clicks pointing to the book’s B&N page. When I got the results Monday, the weekly B&N sales were okay but not great. Doing some simple math, it seems like about 10% of the time someone whose preference is B&N got to the B&N page, they bought the book. In contrast, the Amazon ratio looks more like 20-25%, which isn’t bad. I mean, neither one is great and I should probably look up the standards so I know what’s normal. Not sure what to do about it on B&N since I don’t directly control the page. The book description and info about reviews is the same as other sites. Maybe I just need some people to leave their ratings and others will follow - again, something I don’t control. It already has 7 ratings on Amazon for a 4.6 rating, which I think helps others in their decision-making. I’ve also heard that people have to see an ad multiple times before taking action, which seems fair. Also, the ads overall seem to be doing quite well as far as number of overall clicks, and as we’ve learned from the past, don’t change them when they’re working well.