Didn’t Work

How about those ads that didn’t work? I played around with colors on a couple of them, especially on one idea I had when a cold snap hit the U.S. I tried an ad that said, “Want to get away from the cold? Try Proxima Centauri. It’s nice this time of year.” I thought it was humorous and relevant, but apparently not a lot of the people who saw the ad thought so. Plus, I used a light blue-ish background, which was far different than what I used on successful ads.

The other ad that surprised me a little was the one where I displayed the 5-Star medallion from Readers’ Favorite. Maybe it was a little overbearing. Maybe the accompanying text didn’t hit the right note. Looking back, it wasn’t my best ad design. Lesson learned. When I got the 5-star rating from Reader Views, I pulled a quote and kept the ad simple instead of putting in the new medallion. That ad seems to be working much better as far as exposures and CTR.