Drop Ads

Advertisements that I’ve been running for The Drop thus far have not been - well, let’s say they haven’t been successful. The ads aren’t getting clicks, and if I remember right, only got one click over all of last weekend. This could be due to a couple of factors. The first would be that the ad doesn’t make an impression on the viewer. I’ve changed it up a couple of times, but the only change in response seems to be worse. The other factor could be the target audience. With BookBub, I get to target readers who’ve expressed interest in particular authors, meaning that those readers theoretically would be disposed to interest in my ad and therefore my book. My goal today is to do more research on similar authors, the Amazon categories their books inhabit, and come up with a better ad. The good thing is instant feedback when the ads run. Way better than putting out an ad campaign and waiting for statistics to come back weeks or months later from a marketing team.