Extra

I’ve been running ads on BookBub for more than a year now. I started out running them every day, but that got to be a bit costly. For quite a while I’ve been putting the ads out there every weekend, running Friday-Sunday. The great thing about BookBub is you can set your budget and stay within it while still getting good results. My daily budget is quite low and it’s always used up each day by mid-afternoon. This past weekend included a holiday in the United States, so I added a little extra to the budget each day as people kick off their summer reading season. Did increasing the money for ads result in a noticeable change in sales? Hard to say. Both First and Next Time seemed to do well in the Amazon rankings, the latter probably more so than has been the case recently. Lately, though, both have been consistent in how they do on the weekends as well as during the week, probably due to some of the factors I covered a few weeks ago about how the number of ratings seems to affect the Amazon recommendation algorithms. Anyway, it seemed like a good chance to increase the ad budget temporarily, and now it’ll be back to normal.