Marketing

It’s time to start really thinking about marketing First. The self-publisher creates an ad campaign based on my inputs and budget and pumps them out to targeted sites or social media. Yes, I know ads are not the same as marketing. I at least caught that in Marketing 101 all those years ago.

Beyond the ads, I need to determine what else I can and should do. I’ve got one book signing already lined up at a local pub, which is definitely my target market. I started looking into virtual book tours, email marketing lists, and all the other stuff that comes up when you Google how to market your self-published book.

I’m like a lot of novelists in that I’d much rather write than spend emotional energy on something I’m not good at and lies outside my comfort zone. On the other hand, I want as many people as possible to read First and my other books. I’ll do more research this weekend to start figuring out my options. I’ll get back with you on my progress.