New Ad

The ad I used for BookBub started off decently, getting a few dozen clicks over several days, but seemed to lose momentum. I created a new version of the ad, using the free version of Canva so I could be a little more creative than the built-in ad generator of BookBub, and lo and behold! It went live yesterday and I’m already seeing a lot more clicks on it. Interestingly, it seems a good number of them are in the UK. By the way, it took me a day to come up with the ad copy that I thought worked, and looks like persistence paid off to some degree.

BookBub is an online bookstore for eBooks with quite a selection. For authors they do a lot of promotion with ads and featured deals. I’m pondering the featured deals option since they project how many downloads or purchases you can get based on the price of your book. For SF they predict ~22k downloads if you make your book free to download. If it’s 99 cents (USD) then the usual range of buyers is from 100-4200. I’m pondering this for after the first of the year, but I don’t know yet which option I’d do. Both cost money on my part, of course, and the low number of that range in the latter option wouldn’t be worth it. The possibility of 20 thousand people reading my book is pretty cool, even if it’s for free. I’ll ponder this some more.