No Clicks

Apparently I have some work to do in my ads for The Drop: Season One. As you might recall, I’m using BookBub for advertising all my books. When you set up an ad, you can classify your book in broad categories, like thriller or mystery, you can target readers of authors you name, or both. The first week I advertised, I used the same batch of author names I’d been using for First, thinking hey, it’s a SF book, about exploration, etc. Got a modest amount of clicks on the ad that weekend, and in new development, didn’t run out of the budgeted amount. Usually I budget a certain amount of money daily for each ad, and that money runs out by early afternoon. Not the case here. So, what did I do? I created a different ad to use this past weekend, with a completely different batch of authors. I did research on Amazon regarding the top books in survival science fiction and made sure the ad would go out to readers of those particular authors. What happened next? Very few clicks Friday and Saturday, and NONE on Sunday. Not a single click. Looks like I need to go back to the drawing board before I start running ads again this coming weekend. I also have to take into account that the problem might be the ad itself. It’s been awhile, but I do remember struggling with the original ads for both First and Next Time when those books were published. It takes a bit of trial and error to see what works and causes people to click. In both cases, I ended up using quotes from professional reviews. I haven’t sent this book out for review, but maybe I should consider it if for no other reason than having something to use for ad copy.