No Clicks

As you know, I run ads every Friday-Sunday through BookBub. The promos for First and Next Time have consistently drained their daily budget (BookBub charges through clicks or impressions - I set it up for clicks) while First Step has been good but not great in clicks, and last week my ad for The Drop got zero clicks. Not a single one. It’s weird to be shut out like that and clearly I need to do something different for the coming weekend. Two things could be wrong and I have a feeling it’s both. The first is the ad itself. Last week I put the covers of all three books (so far) in the series in the ad. I’m going to go back to putting only the first book’s cover and see how that goes. The other thing to change is the author targeting. I don’t think I’ve found the right mix of readers to focus on based on the authors they read. That’s the good thing about the BookBub service, though. You can experiment until you find an ad that “clicks” with users (see what I did there?). It certainly took awhile for First and Next Time and I went through a lot of trial and error. It’s easy to forget that now when they do well every weekend, but it wasn’t always like that. The trial continues for The Drop, but hopefully not the error.