No Sense

Remember how I had an ad running for First through BookBub a couple of weeks ago that was killing it in the UK? I updated the ad last Monday to reflect the current number of ratings, a little snippet I captured from the Amazon website. I paused the previous ad and started up the new one. Let’s review one more time: exact same ad except for the number of ratings shown, targeted to the same readers, same CPC (cost-per-click) bid, and…it tanked. The number of clicks per day barely registered. I suppose I could take this as a lesson that I shouldn’t mess with something that worked. On Friday, I paused the new ad and restarted the previous one, the ad that had gotten all the clicks. Even though it was out of date slightly because of the number of ratings, I wanted to see what would happen and what do you know? The clicks went through the roof again. It makes absolutely no sense to me why one would work and one wouldn’t. You better believe I’m not going to mess with it for a while. Besides, tomorrow is the release date for Next Time and I’ll be a bit busy with that for the rest of the week. Put this ad nonsense down as an unsolved mystery.