Numbers

As I mentioned last week, I signed up for an email blast that seemed to work. When I got the report on Monday on number of books sold last week, it was the most since First was released. Who knew that dropping the price and advertising like that would work out? I’m pleased with the sales of the last three weeks.

The book also seems to be doing well in the UK. I’ve been targeting BookBub ads that show the reduced price toward that market and the trending reports show that it’s keeping steady with sales every day. Let’s keep that trend going, my overseas friends.

The other thing I’m trying this week is the US targeting. In BookBub you can choose readers of similar authors, meaning your ad is more likely to be clicked on since theoretically those readers share the same interest. For the past few months I’ve used roughly the same batch of authors, but this week I selected about 7-8 authors I hadn’t included before. The first couple of days didn’t go well, meaning the CTR (click-through rate) was low, so I’ve changed the ad copy. The great thing about this approach is I can try multiple ads at no extra cost other than paying when someone clicks on an ad. It also helps narrow down whether the issue is the ad or the readers of the authors I’ve targeted. Heck, maybe they don’t share the same interests. This is how you find out.