Sales Update

Time for a look at how sales went last week after lowering my ad expenses. As expected, sales for both First and Next Time fell lower, but not as low as I expected. That was probably because I reduced the budget on Thursday, so sales for the first half of the week remained at the previous level. This week will be the real test and just based on the Amazon rankings so far, I’ll have more sales than I did back in the early part of the year before I discovered BookBub, but far less than a month ago when the budget was much higher. I’ve also thought about raising the price of the book, but I didn’t want to mess with both the ad budget and price at the same time. That’d probably see sales fall right off a cliff.