Spelling

The topic of this post might be a bit misleading. Yes, spelling counts. Especially in writing. However, in this case I’m talking about spelling in the context of ads. Yes, I have a story to tell. Yes, it’s embarrassing. It happened with a couple of ads I put together for the launch of Next Time. I used a quote from Independent Book Review. I checked and double-checked to make sure I got the quote exactly right. What I didn’t realize was that I’d misspelled “Review” as “Revew”. I didn’t catch it until two weeks after the book launch. Talk about feeling like an idiot. Here I am, trying to promote my new book to an audience of book readers, and I can’t even get the spelling right in an advertisement. I’m sure anybody who read it and noticed the misspelling thought the book probably consisted of the same low quality. Not my greatest moment. And now I’ve ruined the image and you know I’m not perfect. Why do I share this? Just as a case study that in making sure you’ve done all you can do, sometimes you still miss something. At least I finally noticed it and sales have improved since then.