Striking Out

Another ad promotion, another strikeout. That’s two complete whiffs this week. As I said previously, at least I’m figuring out which campaigns work and which don’t. The hard way. Every Monday morning my publisher gets the data for the previous week’s sales and I think this time it’ll be the lowest in over a month. I suppose that’s not horrible, but again, I’m looking forward to the big blast with “guaranteed” sales next Thursday. That campaign will run for 12 days and target different groups of eBook readers on different days, like Kindle, Nook, Kobo, Android, Apple, etc. What I take that to mean up front is that theoretical sales won’t be concentrated on one day so I’m skeptical about how much it’ll impact sales ranking. Guess we’ll just have to see.