The Long Game

With all the hubbub of the book launch behind me, I’m now in the long game. I read a story yesterday, albeit in a marketing email, about an author whose book sales took off more than two years after release. I think First has done reasonably well for an independently published book and hope it continues to do so. If it’s still selling well in two years, I’d be okay with that. Which means I will continue promoting it and trying to stay consistent, even after publishing more books that will take away my time from this one. I guess what I’m trying to say is that marketing doesn’t end a few weeks after the book comes out. It’s a marathon, not a sprint. And as a runner, I definitely know how to run a marathon.