The Right Ad

I haven’t been able to find the right ad for The Drop: Season One yet. The upcoming weekend will be the fourth round of advertising and the fourth version of an ad that I hope will garner some clicks. Last weekend the ad didn’t get a single click on Sunday, and only about four or five the prior two days. That’s either because: a) the ad itself isn’t effective; or b) the target audience isn’t right. I’ve toyed with both each time around, which is really not the right way to do it. I thought I had a better target audience last time , so this weekend I’m going to leave that the same and try the new ad. This’ll give me a better read on which is the cause of the low click rate. I changed the ad to use a quote from one of the Amazon customer reviews, which I think will work better than what I had. Of course, when you get no clicks on an ad, pretty much anything else is better.