UK Ad

I wrote here last week about the ad that didn’t go over very well in the UK, figuring that using the book title of The Right Stuff didn’t translate well. Seems that my theory was correct. When I switched to a different ad that showed the cut in price, the clicks and sales went back up. In fact, I’m pretty sure First did better in the UK over the weekend than it did in the US. That just goes to show that I need to be aware of my audience and what cultural touchpoints we have in common. Maybe I need to spend an extended stay there so I can research what translates and what doesn’t. Wouldn’t that be fun? Wonder if I could write that off on my taxes…