Ad Updates

Time to check in on how the ads for my books are doing. As I mentioned in a previous post, I couldn’t sustain the expense of the ads I was running, so I slashed the budget to less than half. As expected, sales took a corresponding dip. Last week was the first full week of running the ads with reduced funding, and I actually ended up surprised how many books still sold. Granted, it’s the lowest total in a couple of months, but overall I feel like it could’ve been worse. The ads are getting clicks and the budget is drained every day. I even had quite a few sales last week and this on B&N for First. For some reason, the ads I’d run previously didn’t generate a link for people who clicked on the ad with a preference for B&N, so this might be the first time in quite awhile that audience has seen these ads. I’ve been contemplating raising the price of the books, but I also have to be prepared for lower sales. The only reason to do it is for the longer-term where I can run ads at the end of the year showing a price cut. Still gotta think about that one.