More Sales

It’s been a couple of weeks since my last sales update, so here we go. Last week trended upward a bit after the previous week. The lower ad budget remains the same, meaning clicks were probably the same or very close, but more people ended up buying the books. It’s interesting to me how effective these ads have been after I struggled a bit to find the right composition. I played with different color backgrounds, ad copy, and placement of the book cover (does it do better on the right? or on the left?). For both First and Next Time the best results came with a plain white background and a reviewer’s quote. Who knew? And apparently it doesn’t matter which side the book cover is on. Anyway, I’ll keep running those ads until they’re not effective anymore. And as I’ve been pondering, I’ll probably raise the price at the end of August. That’ll likely throttle sales, but it’ll give me good promotional material going into the holidays.