Click Click

Those are the sounds of people clicking on my ads. Remember what I said in the previous post about the study saying people don’t read as much during the summer months? Based on the number of clicks my ads received the past few days, I’m not sure I agree with that analysis. Of course, mine is a sample size of one person. I’m running five ads right now: one global ad for Next Time, UK and USish targeted ads for Next Time, and UK and USish targeted ads for First. Both books jumped up the Amazon rankings yesterday, The Next Time ads are getting a lot of clicks to Barnes & Noble links, and I’m keeping track of the sales rank there as well. First crept up to #17 in UK Space Exploration Science Fiction, the highest it’s been by one spot. One reason for the high number of clicks, particularly for Next Time, could be that not only did I target the readers of certain authors, but I also whittled down the campaign to target people who read Time Travel Romances. In other words, they like that kind of book and are more likely to click on an ad for something in the genre.

Why did I use the term “USish” up above? Because I created BookBub ads specific to the UK, showing the cost in pounds instead of dollars. The other ad I run is not only for the US, but also goes to Canada and Australia. Those bookseller sites show the cost in dollars, so there’s no need to make ads specific to those countries. I mean, I could, but they’d be the same ad. Hence the term USish, which is easier to type than US and Other Countries.