Effectiveness

Sometimes it takes a few days for an ad to take off. Other times, they immediately start collecting clicks. And sometimes you’re surprised. The night before last I did a final evening check on the ads I have going right now and found all of them doing exceptionally well. That’s a good sign, but as we’ve discussed before, getting a click on an ad doesn’t mean somebody bought the book. Usually not, in fact. However, on this particular night I was excited to find Next Time had risen to #7 in its category ranking in the UK. I take that to mean the ad was effective enough for a good portion of people to buy the book when they got to the page on Amazon. And to be clear, the description of the book has to be effective as well or people will take about five seconds and hit the back button. I’ve also been monitoring the book’s Barnes & Noble page since the US ad has garnered a lot of clicks pointing to B&N. They don’t provide category rankings on the book’s page (at least that I can find), but the book’s Sales Rank has been steadily rising all week. Let’s see what the weekend brings.