Clicks to Sales

I wrote a couple of posts ago about CTR, or Click-through Rate. Since clicks don’t necessarily equate to sales, I’m now trying to figure out the reporting of sales and correlating that to the ads I’ve been running. The report I can view on the publisher’s web site shows ‘Reported Sales Date’, which I take to be the sales for a particular week on a particular platform. Makes sense. If that’s the case then the clicks to sales ratio over the last several weeks is pretty low. Not really a surprise, since the CTR itself is low. It does make me wonder, though, about whether I need to change some things on the descriptions that people see on the pages where they can purchase it (Amazon, Apple, etc.) or if it’s a price thing. Right now the eBook is $1.99 USD. Sometimes people don’t want to spend the extra dollar for an unknown book and author. Heck, I’ve done that before. In which case maybe next month I lower the price to 99 cents USD and see how things go.