Ad Changes

One of the nice things I’ve found about advertising through BookBub is the ability to change ads quickly. For example, I created an ad for First a couple of days ago about getting out of the cold and going to Proxima Centauri to warm up. Seems timely since most of North America is in a cold snap. The background was kind of white-ish, like snow or ice. After a couple of days I thought I’d try a variation, so I updated the background to a very light blue with a left-to-right gradient where it fades to white. Again, a nod toward cold and frost. I paused the previous ad and went live with the new one in about two minutes. This way I can see which ad is more effective at getting clicks. Sometimes technology is actually pretty cool.