CTR

CTR in the online advertising business means Click-Through Rate. That’s what I’ve been tracking with the ads I set up on BookBub and it’s also how they charge you. As an advertiser I set a daily budget and bid on how much I’m willing to pay for each click the ad receives. It’s interesting to track the life of an ad. I came up with a pretty good one that I’ve been running for a few weeks now. The impressions (or views) of the ad have gone down over time, but the CTR has trended higher. Compared to some days earlier in the campaign, I’m getting the same number of clicks on a quarter of the impressions. And as I think I’ve mentioned before, I’m getting hits from platforms and countries outside the US Amazon bubble, which is pretty cool to see. Canada seems to be enamored of clicking on the ad this week, so let’s see how much of that translates into sales.