Effectiveness

I’d bought and read a deal a few weeks ago about marketing your self-published book, which I think I mentioned at the time. It recommended a couple of mailing lists where an author can pay to have their book included in an email blast by the list owner. I signed up for two in order to try them out. One went out on Wednesday and judging by the results, had no effect whatsoever on sales. I’m not terribly disappointed since it was a minimal investment, but it would’ve been nice to see a little bump. I purposefully spaced that one several days from the other mailing list in order to know how each one worked, or didn’t. Pretty smart, huh?

What has been effective is changing up my ads. I think I’ve run five different ads this week on BookBub and it’s helping me find out what’s more effective. There’s one I’ve been running all week in the UK that is targeted specifically to readers there with the original price and discounted price in English Pounds in the ad. It’s doing pretty well as far as clicks. And I just found this out - I thought I had no way of seeing UK sales rank because of reporting limitations on Amazon, but it turns out I do. On my Amazon Author page I can change the region dropdown to display the UK trends. Wow, I learned something new today. And the sales ranks there are encouraging.

Finally, I’m up to 25 reviews on Amazon, with a 4.4 average rating. I’m very grateful for that, and to the people who’ve left written reviews.