Metadata

To quickly define terms, metadata is the info the publisher puts out about your book that populates the online stores. Things like the category of the book, search terms, and even stuff like the book description and author bio. A lot of it is set at the time a book is published and not changed after that.

When I published First, I submitted a book description and the publisher jazzed it up. At the time it seemed okay, albeit a little like an AI had gotten its hands on the description, so I let it go. TBH as time passed by I liked it less and less, and started to wonder if it was the reason I could get clicks on the ads I’ve been running but not as many purchases as I’d expect. To be fair, I don’t really know what the clicks to purchases ratio should be, but I always thought it could be better. I have a couple of big ad campaigns this week and next and it seemed to be the right time to change the book summary. I did that on Monday and it propagated to Amazon by yesterday. I like this bit of metadata much better and now we can see if it makes a difference. Fingers crossed.