Waiting

For the moment I’ve decided to wait on publishing Next Time until the new year. My first inclination was to get it out before Christmas, but with all the work I’m doing on marketing First I feel like releasing another book right away would dilute those efforts.

On one hand, it kind of stinks because I think it’s a great book and want to get it out as soon as possible. But on the other hand, this gives me the chance to learn from the rollout of First and course correct in certain areas. It’s a good problem to have. For example, one thing I’m interested in analyzing is the eBook decision I made. I could’ve released the eBook exclusively on Amazon and included it in Kindle Unlimited, but to do so means it’s exclusive and you can’t publish the digital version elsewhere. So I chose for widespread distribution. Was that the right choice? We’re about to find out.

Another benefit of delaying is that I get to spread out the expenses. In other words, my publishing expenses for First will be in 2023, and those for Next Time in 2024. I know, that’s accounting and tax stuff but as my dad and I spoke about yesterday, I haven’t really put that accounting degree to use in years. So useful.

One other benefit is it keeps First from being eclipsed by efforts for a newer book. My promotion efforts don’t stop with the release of the book and I hope they pick up even more in subsequent months. One mistake I want to avoid is putting out books too closely together, especially since I have two more books ready to go after First.